Jockum Hildén

Jockum Hildén

Participant in 2015
Work history Researcher
University of Helsinki, Social och Kommunalhögskolan
April 2014 – March 2015
Researcher on the project Communication Rights in the 2014 European Election Campaign, funded by the Helsingin Sanomat Foundation. My main focus is on researching to internet policy on European level and their impact on European citizens, businesses and public actors.

Press Officer
University of Helsinki, Communications and Community Relations
July 2013 – Present (7 months) Helsinki (leave of absence August 2013 – November 2013)
My main responsibilities included Nordic media relations and communicating legal research to the media. This involves writing press releases, contacting journalists on a daily basis, media monitoring to find interesting leads and organizing media launches as well as creating more efficient strategies to reach a wider audience.

University of Helsinki, Department of Social Sciences
August 2013 – November 2013 (4 months)
I personally had the full responsibility of conducting a research project on the online services of European public service broadcasters. The study was commissioned by Finnish broadcaster Yle and resulted in an 80-page report, covering everything from legal issues to technological developments and business potential.

Editor-in-chief, Intranet
University of Helsinki, Communications and Community Relations
January 2013 – June 2013 (6 months)
Editor-in-chief of the university’s new intranet with over 50,000 users. The work consisted mostly of product development with the software developers and coordinating content planning with researchers and university administrators.

Project coordinator, Community Relations
University of Helsinki, Communications and Community Relations
February 2012 – January 2013 (1 year)
In the beginning of the World Design Capital Helsinki 2012 I was vested with the responsibility of coordinating the university’s World Design Capital communications. This included ensuring the university’s World Design Capital projects get enough visibility in the university’s internal and external communications channels.

Coordinator, Alumni- and Donor Relations
University of Helsinki, Communications and Community Relations
May 2011 – January 2012 (9 months)
During my tenure I was responsible for developing the university's alumni services. This included managing the university's CRM system, coordinating and planning alumni activities, services and events, and developing alumni communications.

Intern, Communications and Community Relations
University of Helsinki, Communications and Community Relations
February 2011 – April 2011 (3 months)
I coordinated and planned the international alumni activities at the University of Helsinki together with the
Alumni Coordinator.

Freelance Journalist
Self employed
January 2007 – 2011 (4 years)
Everything from politics to advertorials, from short articles to features in Swedish, Finnish and English.

Centre for Civil and Political Rights
May 2010 – August 2010 (4 months) Geneva Area, Switzerland
During my internship I had two main areas of responsibility – assessing reports on human rights violations and streamlining the organization’s communications. The international working environment improved my understanding of different working cultures.

Journalist and coordinator
Markkinamedia Oy
August 2008 – December 2009 (1 year 5 months)
I coordinated and produced journalistic material for supplements published in Finnish newspapers.
Study history PhD Candidate, Media and Global Communication
2014 – 2018
University of Helsinki

Master of Social Sciences, Media and Communication Studies
2006 – 2013
University of Helsinki
Grade: Excellent.

Phd Projects


Incompatible interests? The right to privacy and big data: lobbying efforts, policies and practices in the EU.

New technologies have always challenged not only existing regulation but also existing social norms of privacy, on which future laws are based (Tene & Polonetsky, 2013). Data that used to be known only to data subjects are now stored in the databases of private companies and public authorities. This raises several legal, political and ethical questions: Is the computerised mining of keywords on an instant messaging app comparable to an actual person reading a private conversation? What is consent online? What data may be sold to third parties? The questions are hard to answer since social networks, fitness apps and smart smoke alarms lack historical equivalents, as the data they provide are significantly richer than what has previously been available (Ohm, 2010: 1725).

The extensive collection of data has been termed panspectric surveillance, which refers to the constant monitoring of multiple sources of data and its subsequent computerized filtering and analysis in order to produce information (De Landa, 1991: 180). Critical political economy theorists have expanded the concept to a theory of a panspectric diagram (Palmås, 2011). Whereas Foucault’s (1977) panoptic diagram was based of the idea of social control through visible surveillance, the panspectric diagram is based on the idea of control through all-pervasive data collection used to identify security threats and estimate future behaviour.

The European Union is presently trying to address online privacy challenges with a new General Data Protection Regulation (GDPR) (EC, 2012), which is yet to enter into force. The new law is undoubtedly a compromise of several conflicting privacy views, but it is still unclear to what extent different perceptions of privacy have influenced the regulatory output of the EU institutions.

My PhD project explores the influence of different interest groups on the GDPR in its different legislative stages. Do the EU institutions propose policy and law in support of the practices that form the panspectric diagram or are they rather trying to restrict the panspectric nature of society?

The empirical data is composed of nearly 800 position papers that have been submitted to either the European Commission or Members of the European Parliament. A sample of submissions that are representative of the different interest groups have been chosen for closer analysis. The results will provide a clearer picture of the privacy perceptions of different interest groups and their influence on the final proposal for a regulation, which is an aspect often ignored in politics research (Klüver, 2013: 203).


European Commission (2012): Proposal for a Regulation of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation), COM 2012/011. Available at

De Landa, Manuel, 1991. War in the Age of Intelligent Machines. New York: Zone.

Foucault, Michel, 1977. Discipline and punish: the birth of the prison. Translated from the French by Alan Sheridan. London: Penguin books.

Ohm, Paul (2010): Broken promises of privacy: Responding to the surprising failure of anonymization. UCLA Law Review vol. 57(6): 1701-1777.

Palmås, Karl, 2011. ‘Predicting What You’ll Do Tomorrow: Panspectric Surveillance and the Contemporary Corporation’. In Surveillance & Society vol. 8(3): 338-354.

Tene, Omer and Polonetsky, Jules, 2013. ‘A Theory of Creepy: Technology, Privacy and Shifting Social Norms’ [September 16, 2013]. Yale Journal of Law & Technology, 2013. Available at SSRN:

Go back