- The University of Ss. Cyril and Methodius
- Faculty of mass media communication
|Study history||The University of Ss. Cyril and Methodius, 2014 - 2017 (PhD)
National Taiwan University, Taiwan, 2011 - 2014
Master Business Administration
College of management, Bratislava, Slovakia 2008-2011
Tools and methods of media manipulation
Our research, in its first part, belongs primarily to the category of basic theoretical research which aims to address an elusive issue of media effects. Media research has moved from naive opinions that media determine human behavior to a more realistic understanding of their conflicting and unpredictable influence over people’s thinking and behavior. However, the overall influence of media in our lives still justifies the need to identify and categorize applied tools and methods of media manipulation in modern society. Ideally, we could study and explain them under a comprehensive theory of social communication which would serve as a framework for further inquiry. Formulating such a theory is the main objective of our research. We decided to analyze available theories and models of communication; through their synthesis and combination with research in cognitive psychology and neurobiology we will try to explain the issue of media effect in any social setting. The cognitive and neurobiological reality of communication is identical for all members of humanity without significant differences caused by nationality, race, or cultural background. It includes three basic stages of human cognition: 1) Perception, 2) Computation, and 3) Representation which further determine human behavior, communication and individual identity.