Paula Herrero

Paula Herrero

Participant in 2014
Work history Currently she's PHD student at Loyola Andalucía University where she developes her doctoral project
and participates in a European project:"Elearning, Communication and Open-data: Massive Mobile, Ubiquitous and Open Learning". During this time of her investigation, she has prepared and given presentations at international conferences, teaching seminars and coordinating and supervising university projects at Loyola.
Before becoming a researcher, her professional career was developed in media communication, where she worked as an editor in a local TV channel, in one communication agency or in a magazine.
Study history -Master degree in Research Methods.
-Degree in Journalism.
-Expert in Management of Cultural Companies.
-Training in Speech on Radio&TV.

Phd Projects


Young prosumers: children and adolescents as agents of social change through digital contents creation.

In the last few years the development of Information and Communication Technologies (ICT) has increased the ICT access and the ability to generate content by any user. Teenagers have become participant actors (‘prosumers’) in this context. They have acquired internet impact through their activities on the Net; their online content generation has had more impact than professional media content several times over. This fact indicates their relevance in the field of communication nowadays. This project –really advanced- focuses on the practices of online content creation by young Internet users and how that communication they produce in different communication rent platforms such as blogs, webs, networking sites, or forums can contribute to social change. This investigation presents –through different methods combining qualitative and quantitative tools, and scientific theories- a complete vision to achieve the main objectives: a conscientious case study of celebrity children that have managed to improve their environment. Malala Yousafzai, Isadora Faber, Robby Novak or Marshall Reid have inspired other young people around the world as well as attracting the attention of most important international media such as BBC, NYT, The Guardian, or La Folha do Brasil, through their internet platforms. They have get tv interviews, newspapers reports, opinion columns, press articles, and thousands of online posts in digital editions. Afraid of the power of these children, in some cases politicians have tried to censor the contents. On the other hand, characters of social relevance have discovered that these young people can be presented to society as examples of good conduct, and they have collaborated in the exhibition of their online activity as a model to follow to promote change. Young journalists are executing the new activism 2.0. In addition, expose the design of an innovator model validated to understand this kind of participation and online content generation by children and adolescents. Once international researches related to this field were reviewed, analysis categories were defined; content generation, tools and resources, literacy, family, school, peer group, motivation and involvement. Non experimental and descriptive study was designed in order for establishing relationships between these categories for confirming their influence on the participation model. The research applied a survey technique (N=3000) addressed to students aged between 8 to 17 years from different places of Spain. To conclude, a delphi group to contrast the hypothesis composed by experts as journalists, policy makers, politicians, young content creators, editorials, and managers of digital platforms.

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