Tim Blumer

Tim Blumer

Participant in 2010
Work history Senior Consultant - td berlin innovation and marketing consulting
Visiting Professor - California State University Domninguez Hills
Assistant Professor - University of the Arts Berlin
Study history PhD: Media studies - Ilmenau University of Technology
Diploma: Psyhology - Freie Univertität Berlin
Publications Blumer, T. & Döring, N. (2012). Narcissism on Social Networking Sites. General Online Research 12 in Mannheim, 05.-07. März 2012.

Blumer, T. & Döring, N. (2011). Are we the same online? Personality and Transsituational Consistency on the Internet. 7th Conference of the Media Psychology Division of the DGPs (German Psychological Society), Jacobs University Bremen, August.

Blumer T. (2010). Vanity Fair and Safe Haven? Narcissism, Shyness, and the Use of Social Networking Sites. ECREA European Media and Communication Doctoral Summer School, University of Ljubljana (Slovenia), August.

Blumer T. (2009). Personality 2.0 – Personality and computer-mediated communication. PhD Workshop 6th Conference the Media Psychology Division, University Duisburg-Essen, September.

Blumer, T. (2008). Persönlichkeit 2.0 Persönlichkeit und neue Medien. Vortrag im Rahmen des 1. Forschungsforums an der Universität der Künste Berlin, Oktober.

Phd Projects


Vanity Fair and Safe Haven? Narcissism and Shyness and the Use of Social Networking Websites

At present, there are two contradictory opinions in the psychological research literature about how personality matters on the Internet. The first position claims that personality stays the same regardless of whether people are acting in real life or in the virtual setting of the Internet. In contrast, the second position indicates that personality changes in computer-mediated interactions. To investigate this contradiction, the proposed study will take an initial empirical approach. We want to determine whether the Big-Five personality traits—representative of the whole personality—can be transferred onto the Internet. At this time, the initial results are available. It appears that the Big-Five personality traits do not change on the Internet. Individual personality structures remain the same, although the influence of personality on behaviour seems to be reduced in favour of situational importance. In fact, past surveys that used the Big-Five traits to explain individual differences in Internet usage have not achieved reasonable results. Hence, recent research focuses on specific traits. Concerning the use of social networking sites, two quite different personality traits are the focus of interest: narcissism and shyness. Is social networking on platforms like Facebook and MySpace a vanity fair? Self-expression is certainly an important aspect of social networking, and users have plenty of opportunities to present themselves to an online audience. Additionally, most social networking sites provide numerous indicators of one’s popularity (e.g., the number and ranking of friends. Therefore, the assumption that people with high scores on narcissism have a preference for social networking seems to be reasonable. On the other hand, communication and interaction on social networking sites also offer a higher controllability concerning self-disclosure when compared to face-to-face communication. Because social networking provides a constant spatial distance, users can decide carefully which personal information they want to share with their network. Especially for shy people and those suffering from social anxiety, social networking might be a safe haven where they are able to overcome their everyday fears more easily. In this case, shy people might have an easier time meeting new acquaintances, friends or even sexual partners online. In light of this finding, the proposed study will examine above mentioned perspectives: Is there a relationship between the traits of narcissism and shyness and the use of social networking sites? This investigation consists of three parts: (1) the assignment of the Big-Five traits on the Internet, (2) the relationship between narcissism and social networking and (3) the relationship between shyness and social networking. This study refers to past research based on a quantitative research paradigm, related methods such as questionnaires (e.g., surveys among Internet users) and content analyses of profiles on social networking sites.


Dissertation title Persönlichkeitsforschung und Internetnutzung
Dissertation ISBN ISBN-10: 3863600665
Year of defence 2013
Link to dissertation http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-27839/ilm1-2013000291.pdf

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